You Built a Homepage for Humans. Now, You Need One for ChatGPT.
Shoppers asking ChatGPT about your brand aren't seeing your latest drops, campaigns, or promos. Vibe makes sure they do — pushing updates from your website to ChatGPT the moment you publish.
Book a DemoYou've strategically curated your homepage
Your homepage isn't just decoration — it's the result of cross-functional work. Merchandising, marketing, and eComm teams align to decide which products to spotlight, in what order, and with what messaging. These decisions are tied to inventory, sell-through goals, and seasonal campaigns. The page is meticulously structured to guide customer behavior and reflect business priorities. It's the most up-to-date expression of your brand's intent — and it's where you've invested the most effort to get things right.
New at Gymshark, According to Gymshark: (as of 5/5/2025)
But none of that shows up when someone asks ChatGPT about you
When customers ask ChatGPT what's new or what your brand is known for, the response doesn't pull from your homepage — it pulls from whatever the model last scraped, often weeks ago. It won't mention the products you're actively pushing, the campaigns you just launched, or the categories you're trying to grow. Worse, it may highlight items that are old, irrelevant, or deprioritized. The entire strategy behind your homepage — the visibility you've fought to control — is erased.
Try it for yourself. Type "What's new at {YOUR BRAND}?" into ChatGPT. If you want a better answer shown, you need Vibe.
New at Gymshark, According to ChatGPT: (as of 5/5/2025)
Vibe makes sure your strategy carries over to AI search
Vibe connects your site's live intent to large language models. We capture what you're emphasizing — product drops, messaging hierarchy, seasonal priorities — and sync that into how AI systems understand your brand. So when someone asks ChatGPT what's new, they get an answer that reflects your actual strategy, not a guess. You don't have to rewrite content or hack metadata. You just run your site the way you normally do — and Vibe ensures AI keeps up.
- Bloat > Signal: LLMs ingest your raw HTML, which is 90% styling, layout, and non-essential markup. The meaningful content gets diluted or overlooked.
- No Brand Prioritization: While models recognize HTML structure, they can't infer what's strategically important. A campaign headline and a nav link may carry equal weight.
- Outdated Context: Generative engines often respond based on stale cached versions of your site — meaning key updates, launches, or messages can take weeks to register.
- High-Signal Feed: Vibe generates a clean, text-only snapshot of your homepage and key URLs, prioritizing the content you want AI to focus on.
- Structured for AI: We use model-native formats (semantic HTML, Open Graph, JSON-LD) to shape how ChatGPT and others interpret your brand.
- Live Syncing: Updates go live within minutes, ensuring ChatGPT reflects your latest message — not a month-old version of your site.
Ready to Keep ChatGPT Updated?
Simple, transparent pricing for brands of all sizes
For small and medium sized brands, pricing starts at $49/mo. For larger brands with more dense catalogs and regular changes to your website, we work with you to develop custom pricing.
Installs in minutes, and you will start seeing results in days.
Starts At
- Keeps ChatGPT Updated
- Easy 5-minute setup
- Cancel anytime
Go from SEO, to AEO
There's a reason our domain is vibeaeo.com. The "AEO" stands for Answer Engine Optimization — the emerging discipline of shaping how your brand shows up when people ask AI systems like ChatGPT or Perplexity. It's the next evolution of SEO, built for a world where there are no links to click — just a single synthesized response.
Oh, and we chose "Vibe" because that's what the AI leaves people with — a sense of what your brand is, what it stands for, and what it's offering right now. We help make sure that vibe reflects the story you're trying to tell.